cPanel revisited

Qkam is the new admin interface built by Dubizzle Engineers to make the lives of our MENA support team easier. It’s a powerful ad moderation platform that enables the agents to sprint through the always-increasing user generated content on dubizzle. I was tasked with designing the admin experience.

The challenge

Our customer support team was doing incredible work with their limited resources; we thought it made sense to hand them a power-horse.

[Old admin interface that was lacking in magic.]

The process

A team of engineers, front-end programmers and two designers secluded themselves for several months to create Qkam. My UX & design process consisted of these:
User research, Userflows and Experience mapping
Branding and styleguide
Visual designs
Prototypes & Usertests
Arabic supported designs

[Top level overview]

[Mapping main user interations]

[Initial wireframes]

[High-fidelity storyboard]

The outcome

A greater user experience and a powerful tool for our support team.

[Qkam is Egyptian slang for, “”]

[Extended colour palette]

[If the agents ever log out, they’ll see an auto generated quote to fuel their day. ‘Random’ was my key thought here.]

[Background images may even relate to the random quote. I like to call it the Qkam wisdom – a little ‘non-seriousness’ for those who do very important work.]

[For the admin’s admin.]

[No distractions, easier scanning for faster responses.]

The results

The release of Qkam allowed our support agents to perform rapid quality checks on user submitted content.
The Average Time to Live (ATTL) of a user’s ad went from 9.5 minutes to just under 2 minutes, effectively reducing their waiting time by 75%.

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