Qkam is the new admin interface built by Dubizzle Engineers to make the lives of our MENA support team easier. It’s a powerful ad moderation platform that enables the agents to sprint through the always-increasing user generated content on dubizzle. I was tasked with designing the admin experience.
Our customer support team was doing incredible work with their limited resources; we thought it made sense to hand them a power-horse.
[Old admin interface that was lacking in magic.]
A team of engineers, front-end programmers and two designers secluded themselves for several months to create Qkam. My UX & design process consisted of these:
User research, Userflows and Experience mapping
Branding and styleguide
Prototypes & Usertests
Arabic supported designs
[Top level overview]
[Mapping main user interations]
A greater user experience and a powerful tool for our support team.
[Qkam is Egyptian slang for, “”]
[Extended colour palette]
[If the agents ever log out, they’ll see an auto generated quote to fuel their day. ‘Random’ was my key thought here.]
[Background images may even relate to the random quote. I like to call it the Qkam wisdom – a little ‘non-seriousness’ for those who do very important work.]
[For the admin’s admin.]
[No distractions, easier scanning for faster responses.]
The release of Qkam allowed our support agents to perform rapid quality checks on user submitted content.
The Average Time to Live (ATTL) of a user’s ad went from 9.5 minutes to just under 2 minutes, effectively reducing their waiting time by 75%.