← Work
Why
The client wanted to keep in touch with their current and prospective B2B users on a consistent basis.
How
By onboarding new users, sending them tips and tools to improve their experience. And through networking events and award ceremonies.
My Involvement
Wrote email copy for the client’s B2B email marketing campaigns.
Duration
3 weeks
The client’s new marketing strategy included several email campaigns that targeted their B2B users. The goal was to stay connected with these users throughout their user-journey.
These were campaigns on:
I came on board to write the content for all the emails in these campaigns.
I follow a time-tested process when designing messages. It starts with research & discovery and includes activities like:
Before I started writing the emails, I assessed how well their current emails adhered to the rules of writing for the web. I also went through their audience research information and looked at their competitors’ emails.
My guiding principles during this project were:
I often present my work through video calls. And if possible, in person using a content doc and content wireframes.
I’ve worked with this client before so their design team know that my content wireframes are not a design suggestion.
But they are an essential document that show the content hierarchy.
