← Work
Why
The client was seeing drop-offs in their website for one of their new value-added services.
My Involvement
I audited the user experience of the value-added service – with a focus on content.
Duration
3 weeks
dubizzle.com is the Middle East’s most popular ecommerce and community portal. Sell it For Me is their new car-selling service where they help the user sell their car. dubizzle takes care of the entire car-sale process, including handling all the paperwork.
This new service was performing well but they had expected more from their campaigns. I came on board to help improve the user experience of the service – with a focus on content.
I follow a time-tested process when designing messages. It starts with research & discovery and includes activities like:
We tested different copy and adjusted what information the user saw when. It helped us identify what was causing the drop-offs.
The aim was also to improve the user experience of this service. To help with that, I:
User interviews helped us to catch the points of frustration. With this information, we redesigned the existing content to better help the user along in their journey.
We also redid the landing page so that it aided the conversation the users’ were having with themselves about the service.
