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UX Writing Odds & Ends
project types: upselling, error pages, sms/push onboarding, form hints
An assortment of UX writing projects I’ve worked on that don’t warrant a page of their own. These are just a few samples picked from bigger projects. Unless mentioned otherwise, I was the principal UX writer.
Upselling
The job was to get more users to feature their ads. To not inundate the user with too many options at the start, and riding the momentum of their successful ad placement, we chose to show the message on the success page of the Place an Ad flow.
It’s never a good idea to get the user to do anything by confirmshaming them, so we chose to use words and phrases from our voice-of-customer data, instead. Which is always the best idea.
0 search results
The user would see the below message if what they’d searched for didn’t exist. It’s right-to-left because designs were made (and thought) arabic-first when designing for the MENA market.
While the message matched the brand guidelines on humour and market appropriateness, it wasn’t as helpful as it could be. Here’s what we added to it later:
Error Pages
The dubizzle guy (brand character) is a fun dude who does not take himself too seriously.
Form hints
Quality score to help the user place a high-quality ad. dubizzle uses American English.
Onboarding on Mobile
I helped the copywriter on the CLM team design the right messages to use for their SMS and push notification campaigns.
