Work

UX Writing Odds & Ends

project types: upselling, error pages, sms/push onboarding, form hints

An assortment of UX writing projects I’ve worked on that don’t warrant a page of their own. These are just a few samples picked from bigger projects. Unless mentioned otherwise, I was the principal UX writer.

Upselling

The job was to get more users to feature their ads. To not inundate the user with too many options at the start, and riding the momentum of their successful ad placement, we chose to show the message on the success page of the Place an Ad flow. 

It’s never a good idea to get the user to do anything by confirmshaming them, so we chose to use words and phrases from our voice-of-customer data, instead.  Which is always the best idea.

Upselling
Upselling

0 search results

The user would see the below message if what they’d searched for didn’t exist. It’s right-to-left because designs were made (and thought) arabic-first when designing for the MENA market. 

0 Search Results - Old
0 Search Results - Old

While the message matched the brand guidelines on humour and market appropriateness, it wasn’t as helpful as it could be. Here’s what we added to it later:

0 Search Results – New

Error Pages

The dubizzle guy (brand character) is a fun dude who does not take himself too seriously. 

Error Page - Maintenance
Error Page - Maintenance
Error Page - 500
Error Page - 500

Form hints

Quality score to help the user place a high-quality ad. dubizzle uses American English.

Quality Meter
Quality Score
Form Error
Form Error

Onboarding on Mobile

I helped the copywriter on the CLM team design the right messages to use for their SMS and push notification campaigns. 

iOS SMS - VOC Data
iOS SMS
Onboarding flow
Content Doc – Onboarding via Push Notifications on Android
Rich push notifications

Have a project in mind?